FESTIVAL AIMS & VALUES

To deliver a new permanent festival to the Liverpool cultural landscape in the legacy of 2008’s European Capital of Culture.

To support audience development across Liverpool’s arts and cultural sector and mobilise Liverpool’s strong existing visual arts infrastructure.

To create a new, innovative, creative and unique photography festival offer in the UK.

To collaborate and instigate experimental multi- disciplinary projects combining photography practice and other art forms.

To be inclusive, increase access and widen participation in photography by placing amateur photographers alongside professionals.

To raise questions, debate and understanding, and conduct research about the changing photographic world and the role of the photographer.

To offer new, exciting, welcoming and sometimes challenging experiences to audiences through the festival program and participation activity.

To seek out new and emerging photography and show the best in current and past photography.

To communicate a coherent, accessible and interactive festival programme to audiences.

To forge effective and positive relationships for future festival delivery across private, public and voluntary sector organisations.

To facilitate the connection with international artists, organisations, perspectives and audiences.